Like any other big decision, you should choose your foreign market based on a ton of independent research. And with their enormous reading populations and burgeoning book markets, the much more complex Chinese and Indian markets are nevertheless hard to overlook entirely. Lots of self-publishers also consider the proven Italian, French, and Spanish markets. (We’ll discuss how to market your translated book more in a bit). The German market in particular is growing rapidly in terms of digital sales, so much so that Amazon decided to open up Amazon advertising to Germany before any other foreign market besides the UK. What are the most popular countries and languages for self-publishers?īroadly speaking, the most popular foreign markets for independent authors are: The key to coming out on the right side of this equation is understanding the global book market - and picking the ideal market to enter. Literary translators really don’t come cheap, as you’ll soon see: you should only get your book translated if you think you can recoup the cost in sales. It’s important when you’re writing and selling a book in your own country, and doubly so when you’re selling a book abroad. “Know your audience” is a maxim that you probably already recognize as an author. Find out where your strongest markets are
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